Privacy Policy

Last updated: June 11, 2025

Welcome to LaxCoach AI!

LaxCoach AI is owned and operated by LaxCoach AI LLC.

LaxCoach AIvalues your privacy and the protection of your personal data. This privacy policy describes what information we collect from you, how we collect it, how we use it, how we obtain your consent, how long we keep it in our databases and, if necessary, with whom we share it.

By using the platform, you are accepting the practices described in this privacy policy. The use of the platform is also subject to our terms and conditions. In this privacy policy the words “platform” refers to the LaxCoach AI mobile application and the LaxCoach AI website together, “we”, “us”, “our”, and “LaxCoach AI”, refers to LaxCoach AI, and “you”, and “user”, refers to you, the LaxCoach AI user. 

This privacy policy may change from time to time. Your continued use of the platform after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. This privacy policy has been developed and is maintained in compliance with all applicable state and federal privacy and data protection laws and regulations and specifically, the General Data Protection Regulation (GDPR – European regulations) and the California Consumer Privacy Act (CCPA).

1. GENERAL INFORMATION

The personal data of the users that are collected and processed through the platform:

 Will be under responsibility and in charge of:

  • LaxCoach AI LLC.
  • Email: support@laxcoachai.com

2. HOW WE OBTAIN YOUR CONSENT

By using the LaxCoach AI application, the user expressly and informedly consents to the collection, use, storage, and processing of their personal data in accordance with the provisions of applicable law, including, but not limited to, the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as applicable. This consent constitutes the primary legal basis for the processing of the user’s personal data, to the extent that such processing is necessary for the performance of the agreement between the user and LaxCoach AI, as well as for the provision of the services offered by the application.

Consent is considered to be given, in an unequivocal and verifiable manner, when any of the following activities are carried out:

  • Downloading and installing the LaxCoach AI app from the App Store.
  • Registering as a user in the app, either through Apple or by entering a valid email address.
  • Checking the box confirming that the user is at least 13 years old at the time of creating an account.
  • Purchasing a monthly or annual subscription through in-app purchases via Apple Pay.
  • Purchasing individual videos or credit packages through the integrated purchasing system (in-app purchases).
  • Recording lacrosse throw videos using the app’s built-in camera and allowing those videos to be analyzed using artificial intelligence.
  • Save previous recordings, analysis, scores, or personalized comments to the user’s account.
  • Enable or allow push notifications with recommendations, results, or other content related to the use of the app.
  • Interact with frame-by-frame analysis, posture tracking, scoring, shot metrics, and AI-powered personalized feedback features.
  • Access cloud storage associated with the app, such as iCloud or AWS, to save data, recordings, and results.
  • Contact our team using the contact details provided, whether for technical support, questions, comments, or any other query related to the app, or the services offered.

By performing any of these actions, the user acknowledges that they have read and understood this privacy policy and gives their free, specific, informed, and unambiguous consent to the processing of their personal data as described. Consent may be revoked at any time, without retroactive effect, in accordance with the mechanisms established in this policy.

3. TYPES OF INFORMATION GATHERED

LaxCoach AI collects different categories of personal and technical data that users provide directly or indirectly when using the application or interacting with its features. Data collection occurs when the user downloads the application, creates an account, purchases products or services, uses video analysis features, communicates with our team, or performs any other action within the LaxCoach AI ecosystem. The types of data that may be collected include, but are not limited to, the following:

3.1. Personal data

This includes information that the user provides directly when creating an account or filling out forms within the app, such as:

  • First and last name
  • Email address
  • Age (verified by confirming that you are over 13 years old)
  • Any other identifying information entered by the user while using the application

3.2. Registration data

Collected when the user registers via Apple or email, such as:

  • Email address used for registration
  • Apple ID associated with the account
  • Date and time of account creation
  • Authentication tokens and credentials associated with login methods

3.3. User content

This includes all information that the user uploads, records, or generates within the application, including:

  • Lacrosse throw videos recorded with the built-in camera
  • Media files stored in the cloud (iCloud, AWS, or other storage providers)
  • Information derived from videos that may be considered biometric, such as body movement patterns, postures, articulations, movement speed, and other identifiable characteristics
  • Sensitive data that may be inferred or extracted from detailed analysis of videos, including physical performance, motor skills, or other sports metrics

3.4. Payment data

Information related to purchases made within the app, including:

  • Details of monthly or annual subscriptions purchased through the App Store
  • Individual purchases of videos or credit packages
  • Transaction identifiers and purchase receipts issued by Apple

3.5. Automatically collected data

Technical and behavioral data that is automatically generated and collected during the use of the app, including:

  • Device type and operating system
  • iOS device model
  • Device identifiers (such as IDFA)
  • Access times and session duration
  • User preferences and settings within the app

3.6. Analytics and tracking data

Collected through analytics tools built into the app to improve system performance and personalize the user experience:

  • Usage metrics and interaction patterns within the app
  • Technical errors or app crashes
  • Response rates to push notifications or AI-based suggestions
  • Statistical information about the use of specific features (e.g., recording frequency, number of analyses performed)

3.7. Contact and communication data

Includes any information the user provides when communicating with LaxCoach AI via email or other channels enabled for support or inquiries:

  • Contact name and email address
  • Content of messages or inquiries sent
  • Files or documents that the user may attach to such communications

4. HOW LONG WE KEEP YOUR DATA

Personal data provided by users through the platform will be retained for the time necessary to fulfill the legitimate purposes described in section 5 of this policy and/or until the user stops using the platform, closes the user account, uninstalls the app or requests the deletion of their data. LaxCoach AI may retain personal data for a longer period provided that the user has given consent to such processing, if such consent is not withdrawn. In addition, LaxCoach AI may be obliged to retain personal data for a longer period if required to do so in order to comply with a legal obligation or by order of an authority. Once the retention period has expired, the personal data will be deleted. Therefore, the right of access, the right of deletion, the right of rectification and the right of data portability cannot be asserted after the retention period has expired.

5. PURPOSES OF DATA COLLECTION

LaxCoach AI collects and uses user data for the purpose of providing, optimizing, and maintaining the operation of the application, as well as to offer a personalized, secure, and efficient experience. The data collected is used solely for legitimate purposes related to the operation of the platform, in accordance with the features offered and the interactions carried out by the user. The purposes of collection for each type of information are detailed below:

5.1. Personal data 

  • To enable the creation, management, and maintenance of the user account.
  • To verify that the user meets the minimum age requirement (over 13 years old).
  • Send relevant notifications, including reminders, updates, or account information.
  • Enable password recovery and access credential management.
  • Respond to technical support or customer service requests made by the user.

5.2. Registration data 

  • Facilitate secure and continuous access to the application through authentication systems.
  • Remember user credentials to allow automatic login without having to re-enter access data.
  • Detect and prevent unauthorized access or suspicious activity related to the account.
  • Associate user activity with their account to ensure a consistent and personalized user experience.

5.3. User content 

  • Perform technical and personalized analysis of lacrosse throws using computer vision and artificial intelligence technologies.
  • Provide objective scores, visual feedback, and comments based on sports performance metrics.
  • Offer comparisons, historical records, and individual progress over time.
  • Store and organize recordings and results for later reference by the user.
  • Allow secure access to stored content through cloud platforms.

5.4. Payment data 

  • Correctly process payments made by the user through integrated in-app purchase systems.
  • Issue payment receipts and manage active subscriptions.
  • Allow access to purchased features, including video analysis, credit packages, or other premium content.
  • Perform billing, auditing, and fraud prevention checks related to payments.

5.5. Data collected automatically 

  • Ensure technical compatibility with the user’s operating system and device.
  • Optimize app performance based on the hardware used.
  • Detect technical errors, crashes, or abnormal behavior while using the app.
  • Adapt the functionality and display of content according to the characteristics of the device.

5.6. Analytical and tracking data

  • Analyze usage patterns for the purpose of continuous product improvement.
  • Evaluate the effectiveness of specific features and their level of interaction.
  • Identify bottlenecks, navigation errors, or features that require optimization.
  • Personalize the user experience based on their usage history and behavior within the app.

5.7. Contact and communications data

  • Respond to requests, questions, or comments received through customer service channels.
  • Provide technical assistance or support related to the use of the application or the services purchased.
  • Record and follow up on reported cases to resolve incidents effectively.
  • Store correspondence for quality, internal training, or customer service improvement purposes.

6. HOW WE SHARE INFORMATION

The personal information of our customers and users is an important and fundamental part of our platform. Under no circumstances will we sell or share information with third parties that has not been previously authorized by the user or owner of the personal data. We share user information only and exclusively as described below.

6.1. Third-Party Service Providers. We use third-party services to perform certain functions on our platform. Some of these functions and services include: hosting the app in app stores (App Store), hosting the website, data storage services (iCloud, AWS), processing payments (Apple Pay), sending emails, sending push notifications, sending SMS messages (Twilio), and performing tracking and analytics functions on the platform.

These third-party services and tools may have access to personal information needed to perform their functions but may not use that information for other purposes. Information shared with these third-party services will be treated and stored in accordance with their respective privacy policies and our privacy policy. 

6.2. Newsletter and email marketing: By providing us with your email address, you consent and agree that we may send you marketing content and newsletters, notifications and information related to our platform. Therefore, your email address may be shared with third party bulk email services for the sole and exclusive purpose of sending you relevant communications. If you wish to stop receiving communications from LaxCoach AI, you can unsubscribe at any time by using the “unsubscribe” option available in the same emails or by sending your request through our contact information.  

6.3. Business Transfers. If LaxCoach AI creates merges with, or is acquired by another entity, your information will most likely be transferred. LaxCoach AI will email you or place a prominent notice on our platform before your information becomes subject to another privacy policy.

6.4. Protection of LaxCoach AI and others. We release personal information when we believe release is appropriate to comply with the law, enforce or apply our Terms and conditions and other agreements, or protect the rights, property, or safety of LaxCoach AI, our users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

6.5. With Your Consent. Other than as set out above, you will receive notice when personally identifiable information about you might go to third parties, and you will have an opportunity to choose not to share the information.

7. RESPONSIBLE FOR THE PROCESSING OF PERSONAL DATA

LaxCoach AI acts, in general terms, as the controller of the personal data it collects and processes through its website, mobile application, and related services. This means that LaxCoach AI determines the purposes and means of data processing, regarding the creation of user accounts, the management of subscriptions and purchases within the application, the analysis of videos, the sending of notifications and communications, and the continuous improvement of the functionalities offered. As the data controller, LaxCoach AI makes decisions about how and why users’ personal data is used, and is committed to treating it confidentially, securely, and in accordance with applicable legal provisions.

However, in certain specific contexts, LaxCoach AI may also act as a data processor when it processes personal data on behalf of another entity acting as the data controller. This may be the case, for example, in the case of integrations or functionalities that allow a coach, educational institution, sports club, or legal representative of a minor to manage third-party accounts through the platform, in which case LaxCoach AI will process the data only in accordance with the documented instructions of that entity, without assuming responsibility for fundamental decisions regarding the purposes of the processing.

In both cases, LaxCoach AI applies appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, loss, or improper disclosure, and ensures that any processing is carried out in compliance with applicable privacy and personal data protection legislation. Users may contact LaxCoach AI at any time to obtain further information about the role assumed in relation to their specific case, or to exercise any of their rights under this policy.

8. PROTECTING YOUR INFORMATION

We grant access to your personal information only to those outside persons or services that have a legitimate need to know it and in accordance with our privacy policy. We adhere to industry-recognized security standards to protect your personal information, both during transmission and in storage. However, it is important to note that no method of transmission over the Internet or electronic storage is foolproof and 100% secure. Therefore, while we at LaxCoach AI strive to implement commercially viable data protection methods, we cannot ensure absolute security of your personal information. We undertake not to sell, distribute or transfer your personal data to unauthorized third parties, unless we have your explicit consent or are required by law to do so.

9. DATA BREACH NOTIFICATIONS

In the event of a security breach that compromises the confidentiality of our users’ personal data, LaxCoach AI undertakes to notify those affected in a timely manner. This notification will be made through the means of contact that have been provided by the user on our platform. We will take all reasonable measures to protect the information and remedy any situation that jeopardizes the security of your data.

10. INTERNATIONAL DATA TRANSFER

LaxCoach AI may transfer users’ personal data outside of the United States due to the use of hosting, storage and processing services provided by third parties that operate servers located in different countries. These transfers are necessary to ensure the continued operation of the platform and to provide an efficient user experience. Although LaxCoach AI is based in the United States, the technology infrastructure used may involve data being stored or processed in jurisdictions with data protection laws other than the United States.

LaxCoach AI is committed to ensuring that all international transfers of personal data comply with applicable data protection regulations, including appropriate security measures to safeguard user information. This includes, but is not limited to, implementing standard contractual clauses, assessing the adequacy of data protection in the receiving country, and complying with applicable privacy standards on third party services.

By using LaxCoach AI, users consent to the transfer, storage and processing of their data on servers located outside their country of residence, acknowledging that such transfers are necessary for the operation of the platform. LaxCoach AI undertakes to take all reasonable steps to protect the integrity and security of personal data during such international transfers. 

11. PRIVACY RIGHTS 

LaxCoach AI users, regardless of their place of residence, have a number of rights in relation to their personal data, recognized by various international data protection regulations, including, but not limited to, the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), and other similar privacy laws in force in the United States and other jurisdictions. These rights are intended to ensure transparency, individual control, and effective protection of users’ personal information. In accordance with the above, users may exercise the following rights:

  • Right of access: to request information about whether your personal data is being processed and, if so, to access that data and obtain a copy of the information stored, as well as to know the purposes of the processing, the category of data, the recipients, and the expected retention period.
  • Right of rectification: to request the correction or updating of inaccurate, incomplete, or outdated personal data, to ensure that the information processed is accurate and adequately reflects the identity and situation of the user.
  • Right to erasure: request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected, when consent has been withdrawn, when the right to object has been exercised, or when the processing is unlawful.
  • Right to restriction of processing: request the temporary suspension or restriction of the processing of personal data in certain circumstances, for example, while the accuracy of the data is being verified or during the assessment of an objection to the processing.
  • Right to portability: request that your personal data be provided in a structured, commonly used and machine-readable format, and that it be transferred to another data controller, provided that the processing is based on consent or an agreement and is carried out by automated means.
  • Right to object: to object to the processing of your personal data on grounds relating to your situation, especially in cases of profiling or processing based on legitimate interests. In the case of commercial communications, the user may object at any time without having to justify their decision.
  • Right not to be subject to automated decisions: not to be subject to decisions based solely on automated processing, including profiling, which produce legal effects or significantly affect you in a similar way, unless you give your explicit consent or it is necessary for the performance of an agreement.
  • Right to withdraw consent: where data processing is based on the user’s consent, the user may withdraw it at any time, without affecting the lawfulness of the processing carried out prior to withdrawal.
  • Right to opt out of the sale or sharing of your personal data: under laws such as the CCPA, users residing in certain states in the United States have the right to request that their personal data not be sold or shared with third parties for commercial or advertising purposes.
  • Right not to be discriminated against: in the context of US privacy laws, the exercise of the above rights must not result in discrimination, penalization, or unequal treatment by the data controller.
  • Right to lodge a complaint: users have the right to lodge a complaint with the competent data protection authority in their country or state of residence if they believe that the processing of their data violates applicable regulations.

LaxCoach AI will respond to requests to exercise rights in a timely manner and in accordance with the deadlines established by applicable regulations. The exercise of these rights is free of charge, except in cases where requests are manifestly unfounded or excessive, in which case a reasonable fee may be charged, or the request may be denied. To exercise any of the above rights, users may contact us through the channels provided in this privacy policy.

12. CHILDREN’S ONLINE PRIVACY PROTECTION 

We comply with the requirements of national and international data protection regulations (COPPA, GDPR-K) regarding the protection of personal data of minors. Our platform only allows registration to persons over the age of 13, therefore we do not collect any information from children under the age of 13 (the minimum age for collecting and processing information without the consent of parents or legal guardians). If we become aware that a child under the age of 13 has provided us with personal information, we will take steps to delete that information.

13. COMPLIANCE WITH THE BIOMETRIC INFORMATION PRIVACY ACT (BIPA)

LaxCoach AI informs that, although users do not directly provide traditional biometric identifiers such as fingerprints or facial scans, automated video analysis using computer vision and artificial intelligence technologies may allow the inference of certain physical patterns and movement metrics that, in some cases, could be considered biometric data under the Illinois Biometric Information Privacy Act (BIPA) and other applicable privacy laws in the United States.

This type of processing is carried out solely for the purpose of providing core application functionality, such as technical analysis of the throw, form scores, posture tracking, and personalized feedback to improve athletic performance. By using the application, the user consents to LaxCoach AI processing their videos and the information inferred from them within the scope of these functional purposes, in accordance with the terms set forth in this policy.

LaxCoach AI does not sell or share biometric or derivative data with third parties, unless there is a valid legal obligation to do so. The data is stored only for as long as necessary to fulfill the purposes of the processing and is protected by appropriate technical and organizational measures. Users may contact LaxCoach AI for more information about this processing or to exercise their rights in relation to this category of data.

14. THIRD PARTIES

Except as otherwise expressly included in this privacy policy, this document addresses only the use and disclosure of information that LaxCoach AI collects from you. If you disclose your information to third parties, whether other users or third parties, different rules may apply to their use or disclosure of the information you disclose to them. LaxCoach AI does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. LaxCoach AI is not responsible for the privacy or security practices of other websites, platforms or services, including those linked from our platform. Please review the privacy policies of any third-party websites, platforms or services you access through the LaxCoach AI platform.

15. CHANGES TO PRIVACY POLICY

We reserve the right to change our privacy policy at any time. Changes will be promptly notified to our users through any electronic means and posted on the platform. Your continued use of our platform following such changes will signify your acceptance of the changes.

16. CONTACT US 

If you have questions or concerns about this privacy policy and the handling and security of your data, please contact us through our contact information below:

LaxCoach AI LLC. 

Email: support@laxcoachai.com